The importance of transparency and traceability with QR codes

Today, companies need to better manage customer relationships and create value.

How? The keywords are traceability and transparency.

In order to recover a sense of reliability and trust, they must embrace transparency by relying on traceability. On the other hand, as the Dalai Lama said, a lack of transparency results in distrust and a deep sense of insecurity. Being transparent is no longer an option, it is a fundamental requirement for a company.


Why does traceability play a fundamental role in all production sectors?

To answer the question, we recall an example of help that traceability gives: the reduction of the time to respond to customer complaints. Traceability, in fact, allows to guarantee the origin of a product or raw material and reduces risks by quickly looking for “defective” products and removing them before they arrive on the market. It also helps companies improve the efficiency and relevance of quality controls by minimizing non-conformities.


There are many reasons to pursue traceability and some sectors have been doing this for a long time, for example the food and pharmaceutical ones. Traceability offers the opportunity to test the efficiency of its production chain, meet regulatory requirements, connect, of course, tell consumers stories about the origin and location of products, often using images or QR codes that can be scanned on packaging. As for the fast response two-dimensional barcodes (QR code), they make it possible to track a specific product quickly and reliably. In fact, the QR code is positioned during production, to allow the consumer / customer to read the data quickly and easily via a smartphone.


Why do we talk about traceability? Because at the moment it is a competitive advantage, which allows you to have a transparent business.

In fact, traceability is now a vital part of the supply chain processes, therefore, in order to comfort and reassure consumers, the industry must achieve maximum transparency in its production chain. The primary purpose of traceable production is its ability to help manufacturers easily determine when a problem has occurred and its details.

It is the right time for companies to implement a traceability system capable of identifying the weak elements of the production system, which will also become an important tool for continuous improvement. When internal controls are tightened, the risks will be significantly reduced.

The importance of production traceability is clear: it allows you to demonstrate that you have a transparent company and increases the trust of consumers / customers in product quality.

Why not start immediately?


Keep up with me and in the next article we will talk about how “The ID Factory” can offer a concrete solution and a competitive advantage in a market where day by day becomes increasingly difficult to enter and stand out.


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