Marina Spadafora, national coordinator for Fashion Revolution Italia and expert in the sustainability area, in her Masterclass held via Zoom on the 24th April 2020 and in live facebook on the Fashion Revolution Italia channel gives an overview on the world of sustainability in the fashion industry contextualized in a more broad awareness project that Fashion Revolution has been carrying out since 2013.
A practical lesson understandable to anyone where they tell in a few words what the pillars of sustainability are and then go into the specific world of fashion and present two practical tools to deepen the topic: a book written by her in collaboration with Luisa Ciuni and a new tool available to everyone on the Fashion Revolution Italia website to highlight all those stores that are making their real value of sustainability.
What we bring home from this webinar: let’s try to understand what we are talking about!
Ethical Fashion: When we describe something as ethical it means something morally right or morally acceptable.
Ethical fashion represents an approach to design, sourcing, manufacturing that maximizes benefits for people and communities while minimizing the impact on the environment.
Sustainability: A widely accepted definition of sustainability describes it as a way to meet the needs of the present that does not compromise the ability of future generations to meet their own.
When we talk about sustainability we must always consider the different areas of impact and in this webinar three of them are analyzed: social, environmental and economic impact.
Today between 60 and 70 million workers operate globally in the world of textiles, most of them earn around $ 3 a day, which is not acceptable.
Minimizing the environmental impact of all business operations throughout the supply chain, creating and acting not only on the basis of opportunities to increase profits but at the same time to reduce impacts on the planet must be the joint goal.
However, we must not forget that solid financial and business models are needed
because otherwise fashion would still have no reason to exist, but this must be pursued by following certain rules, precisely ethical rules.
And in practice?
In a beautiful mix of high-value content and practical actions (which have always distinguished Fashion Revolution), also in this case, a training masterclass is also accompanied by tools that can be used immediately:
A screening of 250 fashion brands that, more or less, make their data visible in transparency.
A huge job that allow to have a starting point, to understand the state of the art and be able to understand how to plan the next steps.
A map with green addresses in Italy, presented by Chiara Ferrero of the Fashion Revolution Italia team, a practical tool for consumers who want to make more responsible purchases.
“How do we dress? What clothes do we buy? It is never a neutral choice. And it can make a difference “
Luisa Ciuni and Marina Spadafora help us in what is a journey … which includes every little step.
Thanks to the work and energies of these organizations we will perhaps be able to take steps forward in a direction that transforms the world of fashion into a regenerative business model, finally understanding that sustainability in fashion is not philanthropy but an imperative.